Parliament Furniture

We crafted a refined narrative around “stylish, high-quality pieces at great prices, with excellent customer service throughout,” developing on-brand headlines, homepage banners, and ad copy that emphasize value, design, and care.

• SEO & Content Strategy:
  We conducted keyword research (e.g., “affordable designer furniture,” “modern home décor UK”) and optimized category pages, product descriptions, and blog posts—such as “Styling Your Living Room on a Budget”—driving a 40% uplift in organic traffic and elevating search rankings for top-value furniture terms.
• Paid Social & Display Advertising:
  We launched segmented Facebook and Instagram campaigns showcasing lifestyle imagery of Parliament’s key collections in real homes. Through systematic A/B testing of image versus video creatives, we achieved a 3.2:1 ROAS and increased click-through rates by 55%.
• Google Shopping & PPC:
  We implemented a dynamic Google Shopping feed optimized by margin and inventory levels, alongside targeted search ads for high-intent queries like “buy sofa online UK.” Continuous bid management and negative-keyword segmentation delivered a 25% reduction in cost per conversion.
• Email Marketing & Automation:
  We developed a tiered email program: a welcome series (“Discover Your Style”), triggered price-drop alerts on wish-listed items, and a post-purchase care sequence featuring styling tips—resulting in a 20% lift in email-driven revenue and higher repeat-purchase rates.
• Social Proof & UGC Integration:
  We integrated customer reviews and real-home photo submissions into product pages and social feeds, launching a #ParliamentHomes campaign that generated over 10K genuine UGC impressions and strengthened trust signals across the site.
• Analytics & Conversion Optimization:
  We set up advanced e-commerce tracking and heat-map analysis to pinpoint friction in the checkout path. Based on insights, we simplified the cart interface, added trust badges, and tested urgency messaging (“Low stock on best-sellers”), boosting checkout completions by 22%.

This cohesive, data-driven strategy has reinforced Parliament Furniture’s reputation for style, quality, and service—driving sustained growth in traffic, leads, and sales.