Muraflo

We distilled MuraFlo’s unique value—“Finally, a custom-look, tiled and grouted shower pan in one simple product”—into clear, benefit-driven headlines and calls-to-action that emphasize ease of installation and high-end mosaic beauty.

• SEO & Content Strategy:
  We carried out targeted keyword research (e.g., “custom tiled shower pan,” “prefabricated mosaic shower base”) and optimized product pages, how-to installation guides, and blog posts—such as “5 Steps to a Designer Shower in a Day”—driving a 50% increase in organic search traffic for high-value terms.
• Paid Search & Shopping Campaigns:
  We launched Google Ads search campaigns for “easy install shower pan” and dynamic Shopping ads showcasing product finishes. Through continual bid adjustments and A/B testing of ad copy (“Custom Look, No Grout Hassle”), we achieved a 4:1 ROAS and reduced cost-per-lead by 30%.
• Social Media Advertising & Content:
  We produced short installation-time-lapse videos and customer testimonial carousels for Facebook and Instagram, targeting home-renovation enthusiasts and professional contractors. This content drove a 65% lift in engagement and a 2.8:1 ROAS on social spend.
• Email Marketing & Drip Automation:
  We developed a three-step email nurture series: an introductory “Why Choose MuraFlo?” overview, a case-study spotlight on a luxury bath remodel, and a limited-time discount offer—boosting email-driven demo requests by 35%.
• Influencer & Trade Partnership Outreach:
  We partnered with two leading home-improvement YouTubers for product reviews and “bathroom refresh” tutorials, generating over 20K combined views and high-quality backlinks to support SEO.
• Analytics & Conversion Optimization:
  We implemented enhanced e-commerce tracking and heat-map analysis on landing pages. Based on insights, we simplified the demo-request form, added clear “installation time” badges, and tested contrasting CTAs—resulting in a 22% lift in form submissions.

This integrated, data-driven campaign has reinforced MuraFlo’s promise of “designer shower finishes with DIY ease,” driving significant increases in qualified leads, organic visibility, and sales inquiries.