Hoops and Chains

We refined Hoops & Chains’ voice around “ABSOLUTELY BANGING WATERPROOF JEWELLERY DESIGNED IN SOUTH LDN,” crafting on-brand headlines, service pages, and ad copy that resonate with style-conscious city dwellers seeking low-maintenance accessories.

• SEO & Content Strategy: We performed keyword research (e.g., “waterproof earrings,” “London waterproof jewelry”) and optimized product pages, blog posts, and metadata—driving a 50% uplift in organic traffic to the shop and style-guide articles like “Caring for Waterproof Jewelry.”
• Paid Social & Display Advertising: We launched hyper-targeted Instagram and Facebook campaigns showcasing lifestyle photography of the pieces in rain and poolside settings. Through A/B testing of carousel vs. video ads, we achieved a 3:1 ROAS and grew direct-to-site clicks by 70%.
• Influencer & Partnership Outreach:
  We engaged four South London micro-influencers (1–5K followers) for product seeding and unboxing reels under #LondonProof, resulting in over 15K combined impressions and multiple UGC assets repurposed across ads and social channels.
• Email Marketing & Automation:
  We built a two-step nurture sequence: a welcome series with styling tips (“How to Rock Your Hoops in Any Weather”) and an abandoned-cart reminder highlighting waterproof performance—boosting email-driven revenue by 25%.
• Analytics & CRO:
  We implemented Google Analytics Enhanced E-Commerce tracking and heat-map tools to identify drop-off points in the checkout flow. Based on those insights, we streamlined the cart page and added urgency messaging (e.g., “Limited stock – waterproof-tested”), increasing checkout completions by 18%.

This cohesive, data-driven digital marketing engine amplifies Hoops & Chains’ unique waterproof promise and drives both brand awareness and sales.