Missoma

We sharpened Missoma’s sustainability narrative—“Handcrafted from responsibly-sourced materials, with 100% certified recycled gold & silver”—into compelling taglines, homepage banners, and ad copy that underscore eco-luxury credentials.

• SEO & Content Strategy:
  We performed in-depth keyword research (e.g., “recycled gold jewelry,” “sustainable silver necklaces”) and optimized category pages, product descriptions, and blog posts on topics like “Caring for Recycled Metal Jewelry,” driving a 45% lift in organic visibility.
• Paid Social & Display Advertising:
  We launched targeted Instagram, Facebook, and Pinterest campaigns featuring close-up “behind-the-craft” videos and carousel ads highlighting recycled-metal badges. A/B tests on creative formats yielded a 3.5:1 ROAS and a 60% increase in click-through rates.
• Influencer & Editorial Partnerships:
  We collaborated with eco-fashion micro-influencers (5–20K followers) and secured product features in two leading sustainability-focused digital magazines, generating over 25K social impressions and high-quality backlinks.
• Email Marketing & Lifecycle Automation:
  We crafted a segmented email series—welcome drip with “Meet Your Maker” artisan stories, VIP invites to limited-edition recycled-metal drops, and cart-abandonment reminders emphasizing eco-credentials—which boosted email-driven revenue by 30%.
• Social & Community Engagement:
  We curated user-generated content under #MissomaRecycle, encouraging customers to share styling shots of their recycled pieces, leading to a 50% uptick in UGC submissions and authentic brand advocacy.
• Analytics & Conversion Optimization:
  We implemented enhanced e-commerce tracking, heat-map analysis on product pages, and A/B tests on “Eco-Certified” trust badges. Based on insights, we refined the PDP layout—adding “sustainability badge” callouts—and saw an 18% increase in add-to-cart rate.

This integrated, data-driven digital marketing engine amplifies Missoma’s eco-luxury promise, drives measurable traffic gains, and converts conscious shoppers into loyal brand advocates.