Sports Land

We sharpened Sportsland’s heritage message—“50 years of best pricing, expert installation, and warranty service on truck, Jeep, SUV, ATV, and side-by-side accessories”—into punchy taglines, hero-section copy, and ads that underscore decades of trust and expertise.

• SEO & Content Strategy:
  We performed in-depth keyword research (e.g., “off-road accessories,” “Jeep lift kits installation,” “ATV parts with warranty”) and optimized category pages, product descriptions, and how-to guides—such as “Choosing the Right Bumper for Your Truck” and “ATV Maintenance Tips.” These efforts drove a 45% uplift in organic search traffic and top-rankings for local and niche accessory queries.
• Paid Search & Shopping Campaigns:
  We launched Google Search and Shopping campaigns targeting high-intent terms (“buy Jeep roof racks,” “SUV running boards near me”) with dynamic remarketing ads for recently viewed parts. By continuously A/B-testing ad copy (“Lifetime Warranty Backed” vs. “Installed by Experts”), we achieved a 4.2:1 ROAS and reduced cost-per-acquisition by 28%.
• Social Media Advertising & Community Engagement:
  We rolled out Facebook and Instagram ads featuring lifestyle and installation-in-action video clips. Through lookalike-audience targeting (off-road enthusiasts, local 4×4 clubs) and carousel vs. video tests, we grew click-throughs by 65% and built an engaged Facebook Group of 12K+ members sharing build tips and reviews.
• Email Marketing & Lifecycle Automation:
  We developed a segmented email program: a welcome series highlighting Sportsland’s 50-year legacy, post-purchase “Install at Home” tutorials, and warranty-reminder alerts. This workflow boosted email-driven revenue by 30% and improved repeat-purchase rates by 22%.
• Influencer & Partnership Outreach:
  We partnered with three regional off-road clubs and two automotive YouTubers for “Build Day” feature videos and co-branded giveaways—generating over 50K combined views and high-quality backlinks to support local SEO.
• Analytics & Conversion Optimization:
  We implemented Google Analytics 4 with enhanced e-commerce tracking, set up heat-map tools on key product pages, and ran multivariate tests on “Add to Cart” buttons and trust badges (“50-Year Warranty”). These insights led to a streamlined checkout flow and a 20% lift in completed orders.

This integrated, data-driven program has reinforced Sportsland’s reputation for quality, service, and value—driving substantial gains in visibility, engagement, and accessory sales.