Tascony

We honed Tascony’s core promise—“High-End Leather Accessories @ Fraction of Prices of Top Luxury Brands”—into bold headlines, value-focused taglines, and on-site banners that underscore premium quality and unbeatable value.

• SEO & Content Strategy:
  We conducted targeted keyword research (e.g., “affordable leather handbags,” “luxury leather accessories sale”) and optimized category pages, product descriptions, and lifestyle blog posts—such as “5 Ways to Style a Luxury Leather Tote on a Budget”—driving a 48% uplift in organic traffic and top-5 rankings for key mid- and long-tail terms.
• Paid Social & Display Advertising:
  We launched hyper-targeted Instagram and Facebook campaigns featuring high-contrast lifestyle imagery and short “unboxing” videos. Through systematic A/B testing of carousel vs. video ad formats, we achieved a 3.6:1 ROAS and increased click-through rates by 62%.
• Pinterest & Visual Discovery:
  We rolled out Pinterest Promoted Pins showcasing mood boards and “shop the look” pins, capitalizing on fashion discovery behavior. This channel contributed a 35% lift in referral traffic and new-customer conversions at a CPL 28% below target.
• Influencer & Partnership Outreach:
  We partnered with six fashion micro-influencers (10–30K followers) to create “day-to-night” styling reels and unboxing posts, generating over 25K combined engagements and numerous UGC assets repurposed across ads and social feeds.
• Email Marketing & Lifecycle Automation:
  We built a three-phase email nurture series—welcome email with brand story and “Leather Care 101,” a mid-funnel “Lookbook” featuring seasonal collections, and an abandoned-cart reminder emphasizing scarcity (“Only 3 left at this price!”)—boosting email-driven revenue by 27%.
• Analytics & Conversion Optimization:
  We implemented Google Analytics 4 enhanced-ecommerce tracking, set up heat-map and session-recording tools, and ran multivariate tests on PDP layouts and “Add to Bag” CTAs. These insights led to a streamlined checkout flow and a 20% increase in checkout completion rate.

This cohesive, data-driven program has elevated Tascony’s value-luxury positioning, significantly grown qualified traffic, and driven measurable increases in both conversions and average order value.