Winpri

For WinPri’s digital marketing campaign, I developed and executed a multi-channel strategy to elevate their brand visibility and drive qualified leads for window, cladding, fascia, soffit, and conservatory cleaning services:

• Local SEO Optimization: Conducted keyword research focused on “window cleaning near me,” “cladding cleaning [city],” and “conservatory cleaning,” then optimized on-page metadata, Google My Business profile, and schema markup—resulting in a 60% increase in organic search impressions.
• Pay-Per-Click Advertising: Launched targeted Google Ads and Facebook Ads campaigns segmented by service area and homeowner demographics; achieved a 4:1 ROI by continually A/B-testing ad creatives and refining bidding strategies.
• Content Marketing & Blogging: Produced a monthly blog series (“Sparkling Homes,” “Beneath the Cladding”) showcasing before-and-after case studies, cleaning tips, and seasonal maintenance checklists—driving a sustained 30% uptick in time on page and boosting inbound enquiries.
• Social Media Engagement: Designed eye-catching carousel posts and short-form videos for Instagram and Facebook that highlighted dramatic transformations (e.g., mossy conservatories restored to gleaming clarity), growing their social following by 45% in three months.
• Email Nurture Automation: Implemented a drip-campaign workflow for quote requests—sending personalized cleaning tips, special-offer reminders, and customer testimonials—which increased quote-to-booking conversions by 25%.

The integrated strategy not only reinforced WinPri’s brand promise of “sparkling, refreshed” properties but also delivered measurable growth in traffic, leads, and service bookings.